A professional token sales project must have an assigned IRO (Investor Relations Officer) who is accountable for creating and presenting a consistently applied investment message to the investment community on behalf of the company, and for monitoring and presenting to management the opinions of the investment community regarding the token’s and/or the company’s performance.
Token Investor Relations
- Develops and maintains a company investor relations plan
- Performs a comprehensive competitive analysis, including financial metrics and differentiation
- Develops and monitors performance metrics for the investor relations function
- Establishes the optimum type and mix of token holders, and creates that mix through a variety of targeting initiatives
- Monitors operational changes through ongoing contacts with company management, and develops investor relations messages based on these changes
- Provides Regulation Fair Disclosure training to all company spokespersons
- Creates presentations, press releases, and other communication materials for earnings releases, industry events, and presentations to analysts, broker-dealers, and investors
- Oversees the production of all annual reports, financial authority filings, and proxy statements
- Manages the investor relations portion of the company web site
- Monitors analyst reports and summarizes them for senior management
- Serves as the key point of contact for the investment community
- Establishes and maintains relationships with exchange representatives
- Organizes events, conferences, road shows, earnings conference calls, and investor meetings
- Provides feedback to management regarding the investment community’s perception of how the company/token is being managed, and their view of its financial results
- Represents the views of the investor community to the management team in the development of corporate strategy
- Provides feedback to the management team regarding the impact of token repurchase programs or tokenomics changes on the investment community
- Executes contingency plans
