Token Investor Relations

A professional token sales project must have an assigned IRO (Investor Relations Officer) who is accountable for creating and presenting a consistently applied investment message to the investment community on behalf of the company, and for monitoring and presenting to management the opinions of the investment community regarding the token’s and/or the company’s performance.

Develops and maintains a company investor relations plan
Performs a comprehensive competitive analysis, including financial metrics and differentiation
Develops and monitors performance metrics for the investor relations function
Establishes the optimum type and mix of token holders, and creates that mix through a variety of targeting initiatives
Monitors operational changes through ongoing contacts with company management, and develops investor relations messages based on these changes
Provides Regulation Fair Disclosure training to all company spokespersons
Creates presentations, press releases, and other communication materials for earnings releases, industry events, and presentations to analysts, broker-dealers, and investors
Oversees the production of all annual reports, financial authority filings, and proxy statements
Manages the investor relations portion of the company web site
Monitors analyst reports and summarizes them for senior management
Serves as the key point of contact for the investment community
Establishes and maintains relationships with exchange representatives
Organizes events, conferences, road shows, earnings conference calls, and investor meetings
Provides feedback to management regarding the investment community’s perception of how the company/token is being managed, and their view of its financial results
Represents the views of the investor community to the management team in the development of corporate strategy
Provides feedback to the management team regarding the impact of token repurchase programs or tokenomics changes on the investment community
Executes contingency plans