If you want to write any kind of white paper, these are the general guidelines to follow:
KNOW YOUR AUDIENCE – Make sure you use the right vocabulary matching your readers’ knowledge.
ADDRESS A PROBLEM – Problem details (background stories, history, current trends, infographics etc.)
SELL YOUR SOLUTION – From the beneficiaries point of view pitch, explain and summarise your solution.
But an ICO white paper is much more than a typical white paper.
When I do an ICO Draft Red Herring Prospectus (white paper or whitebook etc.) this is the usual content structure I recommend:
Investor Summary is the chapter that your token buyers will actually read so this must be the essential of your very best content.
This is where you create the common vocabulary between you and your investors and you convince them that you are aware of all conditions and circumstances of your business.
Each and every possible risk must be described here that could affect your business and your ICO from legal risks by jurisdiction to internal risks of business processes.
The story of the team (CV’s), your industry, your business with essential financial metrics, future trends etc.
This chapter is about the details of the planned token issue (purpose, object, platform, amounts, token distribution, fees, costs, legal opinions etc.)
MAIN PROVISIONS OF THE ARTICLES OF ASSOCIATION, OTHER INFORMATION
Copies of agreements, social contracts, articles of incorporation for inspection and other declarations
(apply to our Bootcamp for the detailed content of the chapters)