Chapter 1 – Investor Summary
Investor Summary is the chapter that your token buyers will actually read so this must be the essential of your very best content. Short, but strong and clear.
The best-practise is to write this part at the end of the whole whitepaper (Draft Red Herring Prospectus) and these are the subchapters to include:
THE ICO – Your token sales pitch in few sentences.
BOOK BUILDING PROCESS – Here you should explain your token distribution plans.
DATE, ONLINE LOCATION AND CRYPTO ASSET ID’s – Timeframe of issue and blockchain IDs to verify your tokens.
TOKEN FEATURES – Describe here the basic features of your token (service credit, discount, reward, loyalty etc.) features
SPECIAL VALUE GUARANTEE – If you have any guarantees to offer keeping your token’s value write about it in few sentences.
RISK IN RELATION TO THE FIRST ISSUE – This is a very important subchapter, be honest. If there are risks in relation of the issue, and there are, write about them.
GENERAL RISKS – There are general risks of any region, industry and business. Show your token holders that you are aware of them.
ABSOLUTE RESPONSIBILITY – This part is to reveal who is taking final responsibilities of doing all related Due Diligences.
LISTINGS – The ways and exchanges how and where your token is and/or will be available.
ANNOUNCEMENTS, NEWS, OFFICIAL COMMUNICATIONS – Your token holders must be able to verify your official communication channels.