There are many answers to the million-dollar question: What is Release Management? So let’s start with the first line of decision makers, the CEOs of IT companies. And put up the question like: What is Release Management for a CEO?
for CEOs Release Management must be one thing: TTM (Time-to-Market)
The single most important benefit of a good release management methodology is to enable the organisation to get to the market with its software faster than before.
Yes, there are other outputs and advantages of release management like
better control of processes,
more transparency and
reduction of tensions for most stakeholders,
but release management requires strong commitment from the top management and firm commitment comes from the major industry driver, TTM.