ICO Kickoff Workshop

Free webinarICO Crash Course
Instructor-led
free live webinar

GET YOUR FREE SEAT

 

 

In-class trainingICO Kickoff Training
for 9 990,- USD
(if paid in BTC)

ORDER NOW

 

 

WebinarICO Kickoff Webinar
for 4 990,- USD
(if paid in BTC)

ORDER NOW

 

 

Workshop Calendar

Complete list of free webinars

ICO Kickoff In-house Workshop

Length: 3-day workshop
Form: Instructor-led in-class or webinar
Optimal participant number: 10 seats
Pre-requisites: none

Trainer

Miklos Kadar

Being the Chief Advisor of several first of its kind ICOs (totalling several millions) Miklos, a certified Dale Carnegie trainer, has been doing ICO workshops for our clients since 2015. 

…reviews, recommendations.

Objectives

  • The workshop outputs (customised to your ICO):
    • ICO Sales&Marketing blueprint (manual)
    • ICO Sales&Marketing project plan
    • ICO Sales&Marketing budget plan
  • You will learn token sales trends, supplier selection
  • You will be introduced to ICO Team Structuring best practises
  • You will learn token sales content marketing
  • You will learn ICO seed-funding/pre-ICO sales techniques

Content

1st day – Knowledge Transfer
Click to see the agenda

  • ICO types
    • by business case
    • by token distribution
    • by platform
    • utility coins and the Howey-test
  • Typical ICO structures
    • Pre-ICO campaign best practises
    • ICO campaigns (benchmarks)
    • Post-ICO situations (examples)
  • Content and Community Marketing of ICOs
    • Production
    • Publication
    • Promotion
    • Community management (gamification, bounties, advocates)
    • Sales events team

Coffee-break

  • Typical ICO project organisation charts
  • ICO team roles, necessary skills
    • Founders, board
    • ICO manager (CEO)
    • ICO SMarketing manager (CMO)
    • Community manager
    • CTO
    • Assistants
  • ICO team building timeline
    • Inception phase
    • Pre-ICO campaign phase
    • ICO campaign phase
    • Post-ICO phase

Lunch-break

  • ICO motivation systems
    • tangibles
    • intangibles
    • promotion path
  • ICO supplier selection
  • ICO team recruitment, selection, replaceability

Coffee-break

  • Self-branding
    • Strategy
    • Techniques
  • Seed funding and pre-ICO sales techniques

2nd day – Sales&Marketing Blueprint
Click to see the agenda

  • Project Roadmap
  • Team Roles
  • B2B Sales (seed funding, pre-ICO) Process
    • B2B Funnel Structure
    • B2B inbound lead engagement
    • Prospecting
    • Closing process
    • Communication templates
    • Buyer’s journey, expectation management
    • Token delivery
    • Account management

Coffee-break

  • Content marketing
    • Content strategy
    • Content marketing work-flow
    • Concepting worksheet for content creation
    • Content creation strategy
    • Content publishing strategy
    • Content promotion strategy
  • Webpage
    • White paper
    • Wiki
    • Blog / Knowledge base
    • Team
    • Partners
    • Press, Media
    • References, Reviews
    • Prizes, Awards
    • Careers
    • Q&A
    • How to buy
    • Timeline
    • Misc
      • Footer
      • Socials
      • Legal disclaimer
      • Subscribe

Lunch-break

  • Content creation
    • Proprietary content
    • Shared content
  • Content publication
    • Proprietary channels
    • Media outlets
  • Content promotion
    • Creatives
    • Manual promotion
    • Email campaigns
    • PPC
    • Organic traffic
  • Sales Event Protocol
    • Event Qualification
    • Tasks
    • Engagements
    • Tools checklist
    • Monitoring, reporting

Coffee-break

  • Community management strategy
    • Seed funders
    • Whales
    • Token holders
    • Followers
    • Visitors
    • Social reactions mgmt
    • Community Channels
  • Weekly ICO campaign meeting agenda
  • CRM Manual
  • Related internal documents
  • Project 101 for internal use (onboarding training material)
  • Communication templates
  • Competition analysis
  • Concepting worksheet
  • Links, references
  • ICO related studies
  • Suppliers

3rd day – Sales&Marketing Project Plan and Budgeting
Click to see the agenda

  • Waterfall or Agile? (Gantt Chart, iterations)
  • Timeline
  • Milestones
  • Deadlines
  • Roles, availability

Lunch-break

  • Tasks
    • One-time
    • Recurring
  • Task assignment

Coffee-break

  • Financial assumptions
  • Human resources
  • Suppliers
  • Sales forecast
  • Break-even
  • Cash-flow
  • Profit&Loss

 

What is the difference between online webinars and in-class training courses?

Our ICO Workshops come in two forms

Online Webinar

    • 3-day (net 3×8 hours = total 24 hours) online workshop
    • done through VoiP, screenshares and online document sharing/collaboration
    • Tech requirements (depending on client needs):
      • G Suite – Hangouts, Drive etc.
      • Microsoft – Skype, Office etc.
      • Zoom

In-class Training

    • 3-day (net 3×8 hours = total 24 hours) on-site workshop
    • Done in a training room
    • The price does not include the following expenses:
      • travel & accommodation of trainer
      • venue
      • catering

The main difference is the efficacy

    • According to our experience only senior, long-term remote teams can profit full from a webinar form of the workshop.
    • For new teams (startups, freshly recruited project teams, participating company board members etc.) the onsite training is much more efficient.

 

Misc.

Handouts: all participants will be grated online access to the full ICO Knowledge Base of mikloskadar.com
Catering:
 Recommended setup – during coffee-breaks snacks and refreshments and during lunch-breaks a two-course lunch
Workshop routine: 9:00 – 18:00
Break policy:
15min cofee-breaks (10:30 – 10:45; 15:45 – 16:00)
45min lunch-break (12:15 – 13:00)
Money-back guarantee: according toTerms&Conditions
Cancellation policy: according toTerms&Conditions