How To Save Your Sales Director Position?

FightWhen a financial crisis is hard-landing your country and the sales revenues of your company are plummeting the most endangered species at your company is sales leadership.
If you are a sales director in such situation you can either give everything up or try harder the old sales playbook that has been failing you or you can take initiative and come up proactively with professional recommendations for new actions in sales. Continue reading “How To Save Your Sales Director Position?”

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Is Your B2B Sales Going Extinct in 2016?

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At the beginning of this century Salesforce.com Inc. reinvented the B2B selling of their niche enterprise software and by 2016 they are about to be the 4th largest software company in the world. (Of course, who would have bigger big-data of best-practise sales techniques than a cloud CRM company?)

Isn’t it due to ask what the future holds for B2B IT companies and their salespeople that have been miserably trying to sell the old 20th century way?

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It takes a good and a bad cop to sell in B2B

How come that sometimes our sales process starts well and then it gets worse and worse? And long and frozen and ‘non-closeable’? Because many times we confuse our clients and by confusing we lose their trust.

B2B sales is about trust: Your buyer is part of a bigger decision making unit/group (DMU) and he can lose credits in the eyes of his colleagues and bosses if he is not a good filter of suppliers. So you need to win his trust. He should either trust you or your company or your service or your product or all these in any possible priority order. And still many times we lose the trust of our lead. Why?

(Have you ever broken up with somebody? Do you remember how that significant other had lost your trust? Probably the loss of trust started by surprising you with a behavior that was different from his/her previous behavioral patterns.)

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No timesheet in your sales? – ‘Raise yourself from failure’!

“…Companies in the U.S. spend three times more on sales force compensation than on advertising. Indeed, for most B2B companies it’s the single biggest marketing investment they make…”

…according to a recent study (ebook) by Salesforce.com Inc.
And according to my experience 30% – 60% of sales force compensation is base salary at B2B companies.
So if you buy 160 hours per a salesperson monthly, the only question is:
Can you measure how many of the paid hours your sales department actually delivers?

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Sales Directors Would Do But Really Board Members Can…

If you are a founder, an owner or a major shareholder of a company statistically you have no problem to admit if there is something wrong with your B2B sales.

Board members I talk to don’t feel insecure to state that their company needs external sales consulting (at least for some industry-specific benchmarks and best-practices that cannot be generated out of thin air within the organisation).
But if you are a sales director or a CEO you might not admit such problems that easy!

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The 5 Areas You Need To Diagnose For Better B2B Sales

You want to sell more to better customers? Good. All you need is to answer some questions of these 5 B2B Sales Diagnostic areas:

 

  1. Lead Sources
    Where do you get your leads from?
  2. Sales Workflow (with benchmarks)
    Can you describe the step-by-step process of your sales?
  3. Account Management
    Do you have any process in place to frequently contact/manage your existing clients to make them buy more/more often?
  4. Sales personnel
    How much do you know about the background of your sales team?
  5. Motivation System
    Do you know one-by-one the best ways to motivate each of your sales people? (tangible vs. intangible motivators)

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