ICO to the ‘gentiles’!

Why would ICOs be limited to blockchain tech startups? It is like supposing that bank loans are for financial institutes only because the bank loan is a financial instrument hence it can only be used by the financial industry! Ridiculous!

My ICO vision is that one day any businesses (even regular, brick and mortar businesses) will launch ICOs at will if they need to raise funds for any sort of business purposes.

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4 pieces of advice on: How to sell a blockchain project?

Either Goldman Sachs, or the US Department of Homeland Security or the Russian National Settlement Depository no matter where you look, everybody agrees that Distributed Ledger Technologies (DLT) are here to stay. But let’s go beyond enthusiasm and see why DLT companies starve to death after the seed-funding is gone?

Eager venture capitalists can jumpstart any blockchain business still excited leads won’t pay the bills but properly convinced clients…

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What Prince (Rogers Nelson) taught to B2B marketers?

Prince_logo.svgOn April 21st, 2016 Prince Rogers Nelson died, returned to his Creator, may rest in peace! Great artist, great loss. But it is impossible to commemorate him without mentioning his endless legal battles that had been hurting his artistic recognition for decades. Without taking sides it is safe to say he could have delivered his artistic messages to a much larger audience by having different views on copyrights and content sharing. And this aspect of his legacy offers a takeaway for all b2b marketers. Continue reading “What Prince (Rogers Nelson) taught to B2B marketers?”

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How Economic Hard-Landing Is Helping The Adaption of Inbound Sales Techniques

Advising many Brazilian IT companies for the last 5 years I can safely say that the economic hard-landing has accelerated the adaption of new inbound B2B sales techniques. As the efficacy of traditional B2B sales approach is declining the choice of any emerging market IT firm is simpler than ever: change or go extinct.

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How To Save Your Sales Director Position?

FightWhen a financial crisis is hard-landing your country and the sales revenues of your company are plummeting the most endangered species at your company is sales leadership.
If you are a sales director in such situation you can either give everything up or try harder the old sales playbook that has been failing you or you can take initiative and come up proactively with professional recommendations for new actions in sales. Continue reading “How To Save Your Sales Director Position?”

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