Why would ICOs be limited to blockchain tech startups? It is like supposing that bank loans are for financial institutes only because the bank loan is a financial instrument hence it can only be used by the financial industry! Ridiculous!
My ICO vision is that one day any businesses (even regular, brick and mortar businesses) will launch ICOs at will if they need to raise funds for any sort of business purposes.
If you just bumped into the Initial Coin Offering bonanza you might have the feeling that you have already missed those ‘big’ investment opportunities with three-digit returns.
In this post I will argue that you have not missed the ICO boat at all.
There are many things angels are worried about during and after making a startup investment oddly enough b2b lead source types are rarely among them. Though scalable vs. unscalable lead sources can make a big difference regarding your investment money.
On April 21st, 2016 Prince Rogers Nelson died, returned to his Creator, may rest in peace! Great artist, great loss. But it is impossible to commemorate him without mentioning his endless legal battles that had been hurting his artistic recognition for decades. Without taking sides it is safe to say he could have delivered his artistic messages to a much larger audience by having different views on copyrights and content sharing. And this aspect of his legacy offers a takeaway for all b2b marketers. Continue reading “What Prince (Rogers Nelson) taught to B2B marketers?”
Advising many Brazilian IT companies for the last 5 years I can safely say that the economic hard-landing has accelerated the adaption of new inbound B2B sales techniques. As the efficacy of traditional B2B sales approach is declining the choice of any emerging market IT firm is simpler than ever: change or go extinct.
When a financial crisis is hard-landing your country and the sales revenues of your company are plummeting the most endangered species at your company is sales leadership.
If you are a sales director in such situation you can either give everything up or try harder the old sales playbook that has been failing you or you can take initiative and come up proactively with professional recommendations for new actions in sales. Continue reading “How To Save Your Sales Director Position?”